Case studies
      Back to home
      1. HUB
      2. Case studies

      Using Strategic Foresight to Design the Future Customer Experience - The Case of Lindström and Roger Studio

      Jussi Leskinen, Director of Customer Experience Management and Operations at Lindström, and Mika Raulas, Business Designer at Roger Studio, took the stage to discuss using strategic foresight to design the future customer experience.

       

      “This is our 175th year, so you can imagine we’ve had our fair share of changes,” Leskinen began. “Lindström has evolved from a textile dying house and laundry to a global textile-service house.” The company’s Finnish management team decided to conduct a future deep dive to deepen the understanding of future changes in customer experience that will affect their business in the future.

       

      This article was originally published on the Future Proof blog by Futures Platform, to read the full article, visit this page.