Initial access was granted to two teams (Strategic Planning & Intelligence and Kindred Futures) which further identified 4 distinct use cases:
- Industry Trends Radar (Strategic Planning & Intelligence)
- Markets Radar (Strategic Planning & Intelligence)
- Technology, Society, Economy, Politics Trends Radar (Kindred Futures)
- Phenomena Research and Evaluation (Strategic Planning & Intelligence and Kindred Futures)
Use Cases
Industry Trends Radar
Kindred operates in a very specific industry environment which involves several main areas of interest to be monitored and recorded:
- Gambling-specific trends
- Mobile technology trends
- Consumer habits trends
- Economic trends
- Political and regulatory trends
- Sports and entertainment trends
Markets Radar
The Strategic Planning & Intelligence team has worked in conjunction with the Kindred Legal team to create and manage a Markets Radar
- Existing Kindred markets monitoring for regulatory, taxation and perception changes
- New markets monitoring for opportunity identification and investigation
- Gambling industry landscape monitoring
Technology, Society, Economy, Politics Trends Radar
The Kindred Futures team is tasked with identifying, monitoring and understanding technological, societal, economical, political and other trends of significant importance for Kindred Group, the gambling industry and the territories where the Group operates or has existing plans to enter.
The Futures Platform Radar functionalities allow for trends to be grouped, categorized and placed in a meaningful manner. Output is easily generated, and the visual representation of Futures Platform radars can be used as presentation material and/or can act as additional aid in project work.
The ability to mix existing Futures Platform phenomena with custom Kindred-specific phenomena also allows Kindred users to quickly create radars “on the fly” to cater to specific needs.
Phenomena Research and Evaluation
Futures Platform existing phenomena provide a rich database of information which Kindred Group users examine, save and monitor to understand in greater detail topics of interest.
In most cases, the phenomena serve as the first step in the process of understand the significance and relevance of the topics in the context of the environment Kindred Group operates in, as well as the short and mid term future which can affect the company’s decision-making processes, investment rationale and overall landscape.
Once a significant topic (phenomenon) is identified, it is explored, evaluated and if necessary, expanded into an internal project. At that stage, the Futures Platform monitored information is “migrated” to Kindred standard tools and processes.
Summary
Futures Platform is a useful tool which allows companies to identify and ramp up knowledge much quicker and easier on a plethora of topics.
Additionally, the tool provides easy-to-use, intuitive features to build bespoke solutions for monitoring and recording milestone/trend/event information in a presentable format.
Over the last 20 years, Kindred Group has brought together 11 of Europe’s most successful online gambling brands – forming one of the largest online gambling companies in the world.
Kindred’s purpose is to transform gambling to ensure fair play, the best deal and a great experience for its players.
Kindred group plc 2020