Futurist's Pick of The Month: Knowing That Chicken By The Face

Facial recognition of humans is no news anymore, but a less known fact is that technology has been recently successfully used on animals. In addition to better management and care practices, facial recognition could also help to improve our relations


The millennial generation has been active advocates on issues such as veganism and pet ownership. Ethical issues and proper treatment of animals have never before been such important criteria for buying decisions as they are for many of today's consumers. What happens when this growing interest in animal welfare meets one of the newest tech innovations?

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