Designed in collaboration with the leading consumer-packaged goods consultancy Sevendots, our FMCG add-on content package features in-depth trend analyses and radars on the FMCG sector.
ENSURE YOUR BRAND STANDS THE NEXT DECADES OF DISRUPTION
Take the driver’s seat in understanding where consumer markets are headed in the forthcoming 20 to 30 years and ensure your consumer brand stays ahead of the competition.
With this add-on content package created by Sevendots, a leading advisory in consumer packaged goods, you get:
Exclusive content. Access t
o a continuously updating database of FMCG trend descriptions on key megatrends, changing consumer behaviour, and other key factors affecting brands’ future.
FMCG foresight radars. Three exclusive, FMCG-specific foresight radars created and maintained by Futures Platform’s futurists and Sevendots industry experts.
Actionable expert insights. Easy-to-digest, practical insights on the possible future directions of FMCG trends and the business opportunities and risks they represent.
EXCLUSIVE TREND ANALYSES
This exclusive content and analysis package covers in-depth FMCG trend descriptions produced in collaboration with Futures Platform’s futurists and Sevendots’ industry experts.
We are always on the lookout for the latest changes across the industry, and we keep adding new trend descriptions as we spot them. Below is a selection of some of the trends available in the package.
- Adapting to Changing Cultural Norms
- Back to the Local Store
- Big Brand Recovery
- Direct to Consumer
- Food in the Wellness Economy
Want to see a preview? We're happy to tell you more and show examples of some of the trend descriptions included in the package. Contact your dedicated Customer Success Manager or email us at support@futuresplatform.com.
FMCG FORESIGHT RADARS
As with all Futures Platform content, we’ve jointly created a radar view – actually three of them – covering the exclusive trends and also linking them to other relevant phenomena readily available on the platform. These radar templates give you and your team an excellent starting point in understanding future disruptors and future consumer behaviour and tastes.
Radar #1 - Supporting Your Growth
FMCG brands need to maintain a strong connection with their audience. A strong foundation of trust is a must, which can be developed through leveraging digital platforms and enhancing the wellbeing of consumers.
Radar #2 - Keeping Top of Mind
Consumers of FMCG brands increasingly seek personalisation in what they can buy and recognition of what is important to them. To maintain relevance, companies must convey care for their current and future buyers.
Radar #3 - Taking the Right Steps
FMCG brands must succeed in engaging with consumers, finding ways of simplifying their lives by constantly innovating their offer and adapting to changing consumer needs and behaviours.
WHAT YOU GET
✓ Three updating, FMCG-specific foresight radars on top of your pre-existing 40+ radar templates available with your Futures Platform subscription
✓ A rich and continuously expanding collection of FMCG-specific trend descriptions by Sevendots experts
✓ One hour free consultation with Sevendots consumer experts
Naturally, we are also happy to offer additional consulting services by both Sevendots and Futures Platform, together representing the world's leading competence in both FMCG as well as foresight analysis in organisations.
For more information about the package and pricing, please contact your dedicated Customer Success Manager or email us at support@futuresplatform.com.
ABOUT SEVENDOTS
Sevendots is a global consultancy of senior industry experts focused on helping FMCG companies and brands grow sustainably into the future.
As the world faces unprecedented challenges, radically new consumption models are required for large FMCG companies to survive. Our team of passionate experts evaluate where growth is possible, identify opportunities and implement how best to grow via consumers' attitudes and behaviours dynamics, markets evolution, science and technology development. Our approach empowers companies to unleash their full potential to serve current and future consumers.
