Foresight at Fiskars Group - Futures are a part of everything we do

Satu Kalliokulju, Head of Consumer Excellence at Fiskars Group, talked about consumer futures at Fiskars. The company was founded in 1649, making it the oldest company in Finland. Their strategy is to build a family of iconic lifestyle brands – the most famous example being the orange-handled scissors.

Futures work is done to facilitate conversation and decision-making while aiming to create common ground to build on top of. Kalliokulju said Fiskars utilizes three main planning horizons, with the futures work being different in each of the three.

 This article was originally published on the Future Proof blog bu Futures Platform, to read the full article, visit: https://www.futuresplatform.com/blog/foresight-fiskars-group